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Ulike — Beauty Tech
London Underground OOH Launch
+24% brand awareness and 14K+ searches in week one, from strategy through to asset creation for the 2024 UK launch.
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I connect brands with the creators, talent, and cultural moments that actually move people — from vetting and negotiation to social-native content that performs across TikTok, Instagram, and YouTube.
+24% brand awareness and 14K+ searches in week one, from strategy through to asset creation for the 2024 UK launch.
+33% brand favorability by leading a US rebrand grounded in research and 1-on-1 interviews to build a distinct identity.
Led go-to-market, web development, and video production for a product launch that raised half a million dollars.
I specialize in high-impact social campaigns across tech, CPG, entertainment, and pharma — translating briefs into content that feels native to the platform and the moment.
My work runs the full creator lifecycle: vetting, contracts, usage rights, deliverables, and live events. I've been the primary point of contact for talent agencies representing names like Paris Hilton and NFL players, and I build the kind of relationships that come back.
Fluent in Mandarin, shaped by years working across the US and China. I think in both the data and the story.