Brand Building — Creator Partnerships — Culture

Content culture can't scroll past.

Specializing in high-impact campaigns across tech, entertainment, CPG, and pharma — I run the full creator lifecycle to make content that feels native for the platform and the moment.

0%
New-business win rate, 9 pts over company average
0%
Repeat partnership rate with talent & agencies
0+
Creator collabs, from outreach to posting
$0M
Largest RFP led, brief to signature

Recent Partnerships

(01) — Social-native clips
@calebdowns
Oikos
On-site Support & Production
Instagram
Impressions233K
Video Views8.1M
Eng. Rate0.4%
@areyouokayshow
Instacart
On-Site Support
InstagramTikTok
Impressions1.1M
Video Views2.6M
Eng. Rate3.4%
@joexfitness
Safeway
Creator partnership
TikTok
Impressions1.2M
Video Views57K
Eng. Rate6.1%
@bentonmcclintock
Silk
On-site Support & Production
TikTok
Impressions486K
Video Views4.7M
Eng. Rate1.0%
@neneLaShiro
International Delight
On-Site Support & Production
TikTok
Impressions2.4M
Video Views16K
Eng. Rate8.6%
@mattiapolibio
BetMGM
Creator Partnership
Instagram
Impressions670K
Video Views40K
Eng. Rate5.1%
@bodybymark
Oikos
On-site Support & Production
TikTokInstagramYouTube
Impressions3.1M
Video Views335K
Eng. Rate1.7%
@awwsam_1
Instacart
Creator partnership
Instagram
Impressions377K
Video Views996K
Eng. Rate2.3%
@officiallytonytoks
International Delight
Creator partnership
TikTok
Impressions3.3M
Video Views1.3M
Eng. Rate8.0%
@theflexibledietinglifestyle
Oikos
Brand Ambassadorship
TikTokInstagram
Impressions2.6M
Video Views30.2M
Eng. Rate2.5%
@melissakristintv
International Delight
On-Site Support & Production
TikTok
Impressions860K
Video Views210K
Eng. Rate9.9%

Case Studies

(02) — Decks & strategy
Ticketmaster x NFL end of program summary
Ticketmaster x NFL

End of Program Summary

EOP for an organic and paid campaign starring local superfans — 2.2M impressions, 34.6K engagements, and an organic engagement rate 1.5x above platform benchmark.

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Verizon new business pitch
Verizon

New Business Pitch

Pitch deck backed by competitive analysis, proposing an out-of-the-box strategy to grow Verizon's customer loyalty program.

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Ulike x PCOS Awareness Association cause-driven campaign
Ulike x PCOS Awareness Association

Cause-Driven Brand Campaign

Ideated and produced a video focusing on women sharing their journeys with PCOS — one of the first times experiencing the genuine impact content can have.

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University of Phoenix end of program summary
University of Phoenix

End of Program Summary

EOP for a localized awareness campaign featuring a Brand Lift Study, with assets built to be leveraged in paid social and CTV.

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Ulike 10th anniversary TVC
Ulike

10th Anniversary TVC

Owned the TVC from concept to final cut — creating the storyboard and script, casting, directing on set, and shaping the story alongside the film crew.

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Ulike U.S. rebrand
Ulike

U.S. Rebrand & Identity System

Led a U.S. rebrand to build a distinct identity and a consistent, resonating voice across every touchpoint.

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Ah Po Hot Pot menu
Ah Po Hot Pot

Translation & Design

Chinese-to-English translation and redesign of digital (WeChat) and in-store menus.

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Poosh x Kardashians gift guide placement
Poosh x Kardashians

Celebrity Gift Guide Placement

Built a relationship with Poosh and Kourtney Kardashian's team to secure Ulike a spot in her annual Poosh-mas Gift Guide.

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Ulike x London Transit UK offline advertising
Ulike x London Transit

UK Offline Advertising

Reviewed a proposed OOH campaign for the London Transit, found it misrepresented our target market and brand, then ran a complete rework including research, design, and copy.

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A marketer with a pulse on culture and a global point of view.

I build the kind of partnerships that just feel right, serving as the primary point of contact for talent agencies across hundreds of collaborations — from micro creators to celebrities, tech reviewers, and pro athletes. I connect brands with people, translate business goals into briefs, and I'm always thinking in both the data and the story.

Fluent in Mandarin, thanks to the nearly 5 years living abroad in China & leading teams with a clear objective: grow the brand abroad.

Skills
Fluent in Mandarin Contract & Deal Structuring End-to-End Campaign Management AI Workflows & Systems Adobe Products Salesforce Google Analytics CreatorIQ HubSpot TikTok Creator Marketplace TikTok Ads Manager YouTube Studio
Interests
Blender & After Effects Marathon Training Photography Embroidery Medieval History Film Miserable Detroit Sports Fan