Specializing in high-impact campaigns across tech, entertainment, CPG, and pharma — I run the full creator lifecycle to make content that feels native for the platform and the moment.
EOP for a localized awareness campaign backed by a Brand Lift Study, with assets built to be leveraged in paid social and CTV.
EOP for an organic and paid campaign starring local superfans — 2.2M impressions, 34.6K engagements, and an organic engagement rate 1.5x above platform benchmark.
Chinese-to-English translation and redesign of digital (WeChat) and in-store menus.
Led a U.S. rebrand to build a distinct identity and a consistent, resonating voice across every touchpoint.
Built a relationship with Poosh and Kourtney Kardashian's team to secure Ulike a spot in her annual Poosh-mas Gift Guide.
Ideated and produced a video from concept through final edit, featuring women sharing their journeys with PCOS — one of the first times experiencing the genuine impact content can have.
Led go-to-market, web development, and video production for a product launch that raised half a million dollars.
I build the kind of partnerships that feel right, serving as the primary point of contact for talent agencies across hundreds of collaborations — from micro creators to celebrities, tech reviewers, and pro athletes. I connect brands with people, translate business goals into briefs, and I'm always thinking in both the data and the story.
Fluent in Mandarin, thanks to the nearly 5 years living abroad in China & leading teams with a clear objective: grow the brand abroad.
