Influencer Marketing — Creator Partnerships — Culture

Campaigns culture can't scroll past.

I connect brands with the creators, talent, and cultural moments that actually move people — from vetting and negotiation to social-native content that performs across TikTok, Instagram, and YouTube.

0%
Personal new-business win rate, 9 pts over company average
0%
Repeat partnership rate with talent & agencies
0+
Influencer & celebrity relationships managed at once
$0M
Largest RFP led, brief to signature

Selected Work

(01) — Social-native clips
@calebdowns
Oikos
Creator partnership
Impressions2.4M
Video Views1.1M
Eng. Rate6.8%
@areyouokayshow
Instacart
Creator partnership
Impressions1.8M
Video Views920K
Eng. Rate5.4%
@bentonmcclintock
Silk
Creator partnership
Impressions3.1M
Video Views1.4M
Eng. Rate7.2%
@neneLaShiro
International Delight
Featuring Paris Hilton
Impressions2.0M
Video Views880K
Eng. Rate6.1%
@mattiapolibio
BetMGM
World Cup
Impressions4.2M
Video Views2.3M
Eng. Rate8.0%
@bodybymark
Oikos
Creator partnership
Impressions1.5M
Video Views640K
Eng. Rate5.9%
@joexfitness
Safeway
Chef's Counter
Impressions2.7M
Video Views1.2M
Eng. Rate6.5%
@melissakristintv
International Delight
Featuring Paris Hilton
Impressions1.9M
Video Views810K
Eng. Rate5.7%
@bodybymark
Oikos
Creator partnership
Impressions1.6M
Video Views700K
Eng. Rate6.0%
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Case Studies

(02) — Decks & strategy
Ticketmaster x NFL end of program summary
Ticketmaster x NFL

End of Program Summary

EOP for an organic and paid social campaign starring local superfan creators — 2.2M impressions, 34.6K engagements, and an organic engagement rate 1.5x above platform benchmark.

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Ah Po Hot Pot menu
Ah Po Hot Pot

Translation & Design

Chinese-to-English translation and redesign of digital (WeChat) and in-store menus.

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Ulike U.S. rebrand
Ulike

U.S. Rebrand & Identity System

Led a U.S. rebrand to build a distinct identity and a consistent, resonating voice across every touchpoint.

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deck cover
Outisan — Outdoor Tech

$500K+ Crowdfunding GTM

Led go-to-market, web development, and video production for a product launch that raised half a million dollars.

View deck →

A marketer with a pulse on culture and a global point of view.

I specialize in high-impact social campaigns across tech, CPG, entertainment, and pharma — translating briefs into content that feels native to the platform and the moment.

My work runs the full creator lifecycle: vetting, contracts, usage rights, deliverables, and live events. I've been the primary point of contact for talent agencies representing names like Paris Hilton and NFL players, and I build the kind of relationships that come back.

Fluent in Mandarin, shaped by years working across the US and China. I think in both the data and the story.

Skills
Fluent in Mandarin Contract & Deal Structuring End-to-End Campaign Management Intentional AI Integration Adobe Products Salesforce Google Analytics CreatorIQ HubSpot TikTok Creator Marketplace
Interests
Blender & After Effects Marathon Training Photography Embroidery Medieval History Film Miserable Detroit Sports Fan